Email marketing services
Increase your sales as fast as you say… mail.
When you advertise on Google, you will never reach everyone who is willing to buy your products or services. You will invest significant time and financial resources, and at the end of the day you will not be able to fully clarify how they were spent. This is where email marketing comes in, which in recent years has gained important ground in strengthening relationships with existing customers. The usefulness of a marketing campaign can become immediately visible if certain good practices have been followed in its creation.
What do you want to convey through email marketing services?
A marketing campaign starts from the premise that the audience you send emails to is made up of people who have subscribed to your newsletter, already interested in finding out more about your brand.
A marketing campaign has huge potential, only if it is used properly. In addition to creating and designing the copy text for email, it is important to calibrate the expectations that customers have regarding the relationship developed through emails. Your campaign will only return positive results if you succeed in meeting the expectations created by the client regarding the frequency of emails and their purpose. It would be totally wrong, for example, if you promised the client to send a weekly email, and then send it 3 times a week or vice versa.
Ideally, reaching a proper customer commitment is not only achieved by sending promotional presentations, but also by maintaining a constant relationship, in which the customer is always aware of your presence on the market. So, if you want to deliver product updates twice a year, it is advisable to keep the customer’s attention alert even between these two updates, by sending ‘maintenance’ emails with quality and friendly content, that will strengthen the relationship.
As in any other case where you want to achieve a clear goal, it is essential to be able to trace and analyze the results obtained in order to know what exactly needs optimization. In the case of email marketing, the most important indications are the rate of opening the emails, the click-through rate of the links in the email (‘click-through rate’) and the unsubscribe rate.
Indeed, in this chapter marketing campaigns can perform well beyond expectations, delivering unexpected results with minimal effort.